News

Joya de Nicaragua introduces Cinco Décadas El Doctor

Cinco Decades El Doctor

Estelí, Nicaragua – Two years ago, when Fábrica de Tabacos Joya de Nicaragua reached its 50th anniversary, it released its most emblematic blend to date: Cinco Décadas, a commemorative cigar conceived as a tribute to all of those that have shaped the company and thus the Nicaraguan cigar industry.

Every Cinco Décadas vitola has been named after historic icons, Diadema as it was the first shape ever made at the factory, El Fundador is a tribute to founders of the company, and El General, reminds us of one of the pioneers of tobacco in Nicaragua. Today, Joya de Nicaragua introduces “El Doctor”, a 6×52 Torpedo honoring , Dr. Alejandro Martínez Cuenca, JDN’s visionary Chairman and Owner since the early 90s, and an impactful leader of our organization and industry

“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” said Juan Ignacio Martínez, Executive President.

This very special limited batch of just 600 boxes will be sold exclusively in the UnitedStates, and only by retailers that belong to the Drew Diplomat Retailer Program. Joya de Nicaragua Cinco Décadas El Doctor will be shipping in August 2020, and will be available along with the 2020 annual batch of 600 boxes of each of the rest of the sizes in the Cinco Décadas series.“ Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua. We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned,” said Daniel Barrios, Global Commercial Director of Joya de Nicaragua. This limited edition cigar will be introduced to the public by Juan Ignacio Martínez and the Drew Estate sales team in digital events across the country next month. Priced in line with the rest of the vitolas in the brand, Cinco Décadas El Doctor will be sold at MSRP/$20.00 per stick or $200/box.

Fabien Ziegler to Leave Drew Estate to Pursue Other Interests

Miami, FL – Long time employee of Drew Estate and good friend of the DR Family, Fabien Ziegler, Director of Consumer Engagement, is leaving the company to pursue other interests.

A twenty-year veteran “on the street”, Mr. Ziegler has been a tremendous ambassador for Drew Estate, working in both sales and marketing, including most recently leading the company’s Consumer Engagement team.“My years at Drew Estate have been incredibly rewarding, most importantly because of the opportunity to work and build relationships with so many retailers and cigar enthusiasts around the country and the world,” said Ziegler.  “I want to thank everyone at Drew Estate as well as the countless store owners and employees and cigar fans that have made this a fantastic journey for two decades.”

Said Jonathan Drew, Founder and President of Drew Estate, “Fabien is truly one of a kind. He’s a giant dude with a heart and personality to match. Fabien’s warm smile and fun persona immediately connect him to everyone he meets.  Sometimes in the sales department, sometimes in Marketing, Fabien spent the last 19 years dedicated to Drew Estate, spreading the company’s message and vision throughout the trade and to the masses of consumers.  I want to personally thank Fabien for all he has done for Drew Estate.”

Drew Estate CEO Glenn C. Wolfson added, “Fabien will always be a part of the heart and soul of Drew Estate.  We thank him for all his contributions to the Company over the years, many of which will endure for a long time to come, and we wish him great success in all his future endeavors.”

We hope the best for you Fabien and look forward to seeing you at our future DR events, CLUB IS FAMILY!

ARTESANO DEL TOBACCO RELEASES VIVA LA VIDA JESTER 5-PACK

Viva la Vida JesterMiami, FL, October 22, 2019– AJ Fernandez has done it again. His master blending techniques, aging process and masterful craftsmanship has led to the arrival of the exclusive Viva La Vida Jester. Packaged in a very convenient 5-pack measuring 5” X 56, the tobacco was carefully selected, blended and aged to perfection. All authorized tobacconists will be able to sell the pack after an exclusive AJ Fernandez and Artesano Del Tobacco in-store event.

“We’ve been waiting for the Jester for almost a year and finally it’s here. We couldn’t be more satisfied with the finished product and cannot wait for everyone to try it. As they say, ‘good things come to those who wait’ and this statement continues to ring true with the Jester. When we worked on the Jester with AJ Fernandez, all our attention was focused on the consumers’ desires. “- Billy & Gus of Artesano Del Tobacco

As with all Artesano Del Tobacco cigars, the newly released Jester is exclusively manufactured and distributed by AJ Fernandez and only available through Authorized Brick & Mortar Retail Tobacconists.

Through a fusion of inherited techniques and learned patience, AJ has developed proprietary tobacco grown from the most prized seeds harvested exclusively on his family farms. Perhaps the most essential quality of an AJ Fernandez cigar is not tangible. It is passion and discipline that motivates AJ to produce world renown premium cigars. The motivation that flows and radiates from AJ are contagious and palatable throughout all the artisans who hone their craft and skills under his hands-on tutelage throughout Nicaragua. All these attributes stem from humble beginnings in San Luis, Pinar del Rio, Cuba where the Fernandez family heritage began.