Drew Estate

Paul Rosenberg + Drew Estate = Undercrown ShadyXX

 

 

Undercrown ShadyXXMiami, FL- Drew Estate announces today the national release Undercrown ShadyXX, in collaboration with Shady Records for their 20th Anniversary. The Undercrown ShadyXX will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

Originally released in only 10 Detroit area retailers in 2014, the Undercrown Shady remains one of the most consumer demanded limited editions in the Drew Estate portfolio. This powerhouse blend, like the Undercrown Corona Viva, features a toothy Mexican San Andres wrapper, spicy Connecticut Stalk Cut Habano binder, and the highest quality filler leaves from Nicaragua and Brazil. The ShadyXX is offered in a 5” x 50 box pressed belicoso, this cigar packs a punch and is packaged in a majestic, gold embossed 10 count petaca.From the Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate reminisces, “Eminem, Paul Rosenberg, and Shady Records have changed the world. It’s undeniable!! While selling 230 million records is impressive on its face, it’s the unique way that Shady has connected with so many of us “regular folk” that’s impacted me the greatest. Shady made it okay to be different, no matter how weird or how fucked up we might be. The conceptual space of Shady Records is connected to the Undercrown brand because UC is cut from a different cloth, and not afraid to admit it. THE Undercrown is not the king in this romantic cigar story. The Undercrown’s position is juxtaposed to the king, like a wildin out prince on some DE, homegrown shit. The UC don’t want to be king. He’s deep in the cut, robust, and got mad flavor. I love the connection to Shady Records and am very proud to celebrate 20 years with the dudes.”Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, had this to add, “I’m honored to team up with JD and Drew Estate again on our second collaboration resulting in the stellar ShadyXX.  20 years is a huge milestone, and I couldn’t think of a better way to reflect on the label’s legacy and celebrate our achievements than by lighting up another limited edition cigar that we can share with the world. This smoke is a superb, authentic blockbuster and just like one of our classic albums I expect it only to get better with time.”The Undercrown ShadyXX is packaged in a 10-count petaca with an MSRP of $104.00/petaca. It will be shipping in August with a merchandising solution to Drew Diplomat retailers nationwide.

About Shady Records:

Shady Records was founded in 1999 by Eminem and his manager Paul Rosenberg as a boutique hip-hop joint venture with Interscope Records.  The first signing to Shady was Eminem’s original group, Detroit rap collective D12, who immediately put the label on the map with the commercial and critical success of their multi-platinum first album, Devil’s Night.  The momentum continued with the release of Music From And Inspired By The Motion Picture 8 Mile, garnering Eminem and Shady Records an Academy Award for Best Original Song with the hit single “Lose Yourself”; a first for a rap song.  The label also partnered with Dr. Dre’s Aftermath Entertainment to sign rap superstar 50 Cent, who over the course of his career has sold more than 30 million albums worldwide.  Shady Records continued its success into the aughts and beyond with successful releases from Obie Trice, D12, Yelawolf, rap supergroup Slaughterhouse and others amassing worldwide sales in excess of 40 million albums.  Shady is currently home to Bad Meets Evil, Eminem’s long-running project with Royce da 5’9”, as well as Compton-bred rapper Boogie and Griselda Records own underground cult heroes Westside Gunn and Conway the Machine.

Drew Estate and Crowned Heads Collaborate On “La Coalicion”

La Coalicion

Miami, FL- Today Drew Estate and Crowned Heads announce their partnership in the release of “La Coalicion”, manufactured by La Gran Fabrica Drew Estate and sold through Crowned Heads. “La Coalicion” will be displayed in the Crowned Heads Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

“La Coalicion” is a spectacular collaboration brand for the premium cigar fanatic. The brand is wrapped in rich, dark Connecticut Broadleaf, with a spicy Sumatran binder and aged fillers from Nicaragua and the Dominican Republic. “La Coalicion” is available in 4 sizes:  Corona Gorda (5” x 46), Gordito (5 1/2” x 50), Siglo (6” x 52) and Sublime (6 1/2” x 54). Each vitola brings a very specific and unique nuance and complexity, carefully blended by Willy Herrera and Jon Huber.From Little Havana in Miami, Willy Herrera Master Blender at Drew Estate highlights, “Huber and I have always had a similar palate for what notes we are looking for in our blends. Working together, we knew from the beginning we wanted to utilize the dense, oily Connecticut Broadleaf wrapper which is the inspiration for this killer smoke.  La Coalicion is a passion product that Huber and I are really proud of.”

From Crowned Heads HQ in Nashville, Jon Huber adds, “I’ve personally wanted to work with Willy for years now, as I feel that our aesthetic towards cigars are similar and we also share a common respect and passion towards the tradition of premium cigars.  Further, being able to tap into the creative juggernaut that is Drew Estate has been an amazing experience.  I’ve long respected what the DE brand has achieved, and I believe their personal brand extends far beyond just ‘cigars;’ they’re truly an innovator, disruptor, and a game changer within our industry.”

From the Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate notes, “I am proud to report that Drew Estate always remains “Boutique in the Heart” in everything we create. This collaboration with Crowned Heads has been gratifying, mostly because of their passion and intensity. Plus, their hat game is on point!”

“La Coalicion” is manufactured at La Gran Fabrica Drew Estate and is sold through Crowned Heads. It will be shipping in October in the following vitolas:

  • Corona Gorda (5” x 46) MSRP $219.00/box of 20
  • Gordito (5 1/2” x 50) MSRP $245.00/box of 20
  • Siglo (6” x 52) MSRP $270.00/box of 20
  • Sublime (6 1/2” x 54) MSRP $299.00/box of 20

Limited Edition Undercrown Shade SUPREMA Launches to Retailers Nationwide

Undercrown Shade SupremaMiami, FL- Drew Estate announces today the launch of the limited edition Undercrown Shade SUPREMA to Drew Diplomat retailers nationwide. Undercrown Shade SUPREMA will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

The Limited Edition Undercrown Shade SUPREMA is a 6 x 50-54 perfecto wrapped in a creamy Ecuadorian Connecticut Shade leaf, with rich Sumatran binder and filler leaves of Dominican Criollo 98, Nicaraguan Corojo, and Nicaragua Criollo. The limited vitola presents a bolder profile on the palate compared to core sizes while remaining a smooth smoking experience.From the Wynwood Safehouse, Jonathan Drew President and Founder of Undercrown Shade SupremaDrew Estate highlights, “Since the release of Undercrown Shade in 2015, it has been a staple in humidors nationwide. We knew it was the right time to release the first Limited Edition for Undercrown Shade, and it’s packaged beautifully in a clean white box. These things are kicking like Judo, Bruce Lee lefts and rights, jabs to the mid-section. These won’t last!”From the Drew Estate offices, Factory Spokesman Pedro Gomez notes, “Man, when Willy Herrera handed me this stick I immediately knew it was something special bro. Let me tell you something, when I lit this up with my morning cafe I knew I needed more, the creamy bold flavor coming off this SUPREMA is just supreme. Every Undercrown Shade fan needs to smoke this cigar. I’m telling you something.”The Undercrown Shade SUPREMA is a 6 x 50-54 perfecto, packaged in a 5-count box with an MSRP of $47.99 and will be shipping in September.