Drew Estate

ACID 20th Anniversary Now Shipping to Retailers Nationwide

Miami, FL- Drew Estate announces today the national release of ACID 20 to retailers nationwide. The chromed out, double decade masterpiece was first showcased at the 2019 IPCPR Trade show held in Las Vegas, NV.

Over the past twenty years, ACID has become a vital, must-have brand within all sales channels of the cigar industry. To celebrate this tremendous milestone, we are honored to introduce ACID 20, a box pressed robusto, internally billed as our best ACID release since Kuba Kuba. ACID 20 is wrapped in a lush, toothy Mexican San Andres capa, with ultra-premium Indonesian binder, and filler leaves from Nicaragua. With a subtle and evolving profile, blessed with an blend that is truly worthy of the double decade title.From the Wynwood Safehouse, Jonathan Drew Founder and President of Drew Estate illuminates, “20 Years is a tremendous milestone to reach for any brand, but in this special moment we didn’t want to rest on our past successes. We challenged the entire company to produce an ACID cigar that could rival Kuba Kuba, and I am proud to report they have delivered excellence… From the chromed-out packaging, to the burst of taste and aroma once lit ACID 20 defines the next twenty years of the ACID legacy.”

The ACID 20 is a 5 x 52 box pressed robusto, packaged in chrome boxes of 24 with an MSRP of $230.40 and will be shipping in September.

https://youtu.be/BZqsvg-hkpU

The Number One Nicaraguan Cigar to the World is Now Available Nationwide

Joya De Nicaragua Numero UnoEstelí, Nicaragua – Número Uno was originally blended for World Leaders. Handed out by Nicaraguan ambassadors on official missions around the world. In 2018, we shared some with media and special audiences and got our highest rating in 50 years. We are now releasing it nationwide as part of Obras Maestras, the designation of our ultra-premium family of cigars.

This ‘masterpiece’ cigar provides medium body and strength, in a smoke that is refined, complex and elegant.  Creaminess complemented with light pepper notes, making it a top-ranked, exclusive, diplomat lifestyle experience. Literally.“Número Uno was developed as a unique gift and later an event-exclusive cigar, and although it wasn’t the original intention, we decided to make Número Uno available to a bigger audience. However it will remain as something exclusive, as production will be limited to 1,500 boxes a year for the global market and will be available only in selected retailers around the globe”, said Dr. Alejandro Martínez Cuenca, Chairman of Joya de Nicaragua.This blend comes in only one vitola, L’Ambassadeur, a parejo 6 5/8 x 44 tailed lonsdale. In the United States, it will be available only at DDRP brick and mortar stores, in 25 count boxes, with an MSRP of $15.00 per stick. Número Uno uses a silky and delicate Ecuadorian Connecticut shade wrapper over a Nicaraguan binder and Nicaraguan fillers.

Número Uno will be showcased at the upcoming IPCPR 87th Annual Convention and Trade Show in Las Vegas in June 2019 for US retailers, and at Intertabac in Dortmund, Germany in September 2019 for retailers in the rest of the world.  “We will start shipping to stores early this fall, production is slower than in other products as only a selected group of very skilled rollers are assigned to this project”, expressed Juan Ignacio Martínez, Executive President.

With Número Uno, along with Cuatro Cinco and Cinco Décadas, the Obras Maestras family now provides a wider selection of flavors, aromas and strengths that cater to ranging palates of connoisseur smokers. However, what they all offer is the unique experience of enjoying the best cigars crafted by the most seasoned torcedores from the oldest cigar factory in Nicaragua.

Paul Rosenberg + Drew Estate = Undercrown ShadyXX

 

 

Undercrown ShadyXXMiami, FL- Drew Estate announces today the national release Undercrown ShadyXX, in collaboration with Shady Records for their 20th Anniversary. The Undercrown ShadyXX will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

Originally released in only 10 Detroit area retailers in 2014, the Undercrown Shady remains one of the most consumer demanded limited editions in the Drew Estate portfolio. This powerhouse blend, like the Undercrown Corona Viva, features a toothy Mexican San Andres wrapper, spicy Connecticut Stalk Cut Habano binder, and the highest quality filler leaves from Nicaragua and Brazil. The ShadyXX is offered in a 5” x 50 box pressed belicoso, this cigar packs a punch and is packaged in a majestic, gold embossed 10 count petaca.From the Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate reminisces, “Eminem, Paul Rosenberg, and Shady Records have changed the world. It’s undeniable!! While selling 230 million records is impressive on its face, it’s the unique way that Shady has connected with so many of us “regular folk” that’s impacted me the greatest. Shady made it okay to be different, no matter how weird or how fucked up we might be. The conceptual space of Shady Records is connected to the Undercrown brand because UC is cut from a different cloth, and not afraid to admit it. THE Undercrown is not the king in this romantic cigar story. The Undercrown’s position is juxtaposed to the king, like a wildin out prince on some DE, homegrown shit. The UC don’t want to be king. He’s deep in the cut, robust, and got mad flavor. I love the connection to Shady Records and am very proud to celebrate 20 years with the dudes.”Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, had this to add, “I’m honored to team up with JD and Drew Estate again on our second collaboration resulting in the stellar ShadyXX.  20 years is a huge milestone, and I couldn’t think of a better way to reflect on the label’s legacy and celebrate our achievements than by lighting up another limited edition cigar that we can share with the world. This smoke is a superb, authentic blockbuster and just like one of our classic albums I expect it only to get better with time.”The Undercrown ShadyXX is packaged in a 10-count petaca with an MSRP of $104.00/petaca. It will be shipping in August with a merchandising solution to Drew Diplomat retailers nationwide.

About Shady Records:

Shady Records was founded in 1999 by Eminem and his manager Paul Rosenberg as a boutique hip-hop joint venture with Interscope Records.  The first signing to Shady was Eminem’s original group, Detroit rap collective D12, who immediately put the label on the map with the commercial and critical success of their multi-platinum first album, Devil’s Night.  The momentum continued with the release of Music From And Inspired By The Motion Picture 8 Mile, garnering Eminem and Shady Records an Academy Award for Best Original Song with the hit single “Lose Yourself”; a first for a rap song.  The label also partnered with Dr. Dre’s Aftermath Entertainment to sign rap superstar 50 Cent, who over the course of his career has sold more than 30 million albums worldwide.  Shady Records continued its success into the aughts and beyond with successful releases from Obie Trice, D12, Yelawolf, rap supergroup Slaughterhouse and others amassing worldwide sales in excess of 40 million albums.  Shady is currently home to Bad Meets Evil, Eminem’s long-running project with Royce da 5’9”, as well as Compton-bred rapper Boogie and Griselda Records own underground cult heroes Westside Gunn and Conway the Machine.