Archetype 3

VENTURA CIGAR IS ROLLING INTO THE ROCKY MOUNTAIN CIGAR FESTIVAL

Michael Gianni Ventura Cigar

MICHAEL GIANNINI TO HOST ROLLING EVENT AT THIS YEAR’S FESTIVITIES

August 2019 – Bringing their signature unconventional approach to their cigars, Ventura Cigar Company will be hosting a cigar rolling event at this year’s Rocky Mountain Cigar Festival. Held on August 24, 2019 in Broomfield, Colorado, the Rocky Mountain Cigar festival brings together aficionados of spirits, cigars, wines, and food, with a full day of sampling, music, games, and activities. It’s an ideal setting for Ventura Cigar Company to showcase products with attendees, but they’ve decided to take it to the next level by holding a rolling event to share the craft behind their blends. Led by Michael Giannini, industry icon and General Manager for Ventura Cigar Company, the rolling event is expected to draw several hundred people, offering a hands-on approach to cigars.

Guests of the rolling event will be treated to a VIP experience, as they roll their own Axis Mundi cigars, a popular blend from Ventura Cigar Company’s popular Archetype brand.

“Sometimes, to really appreciate the experience, you have to get your hands dirty,” says Giannini. “It’s not enough to simply smoke a cigar. To really savor it, really understand it, you have to know the backstory. We’re giving people a chance to be part of the backstory. To roll the cigar themselves, engage in the process of creation, and then truly enjoy the smoke. It’s going to be great, and I’m excited to be a part of it.”

To find out how to reserve a spot at Michael Giannini’s Rolling Event, please visit https://rmcigarfestival.com/tickets/. For more information about Ventura Cigar Company events, or any of our cigars, please visit venturacigar.com.

ARCHETYPE CHAPTER 3: THE LEGEND CONTINUES

Ventura Archetype 3Ventura Cigar Company (VCC) announced today the addition of Chapter 3 to its Archetype Cigars story, with two new tobacco blends set to release in June at IPCPR 2019. These unique cigars, named Sacred Scales and Dawn of Destiny, are crafted by Cigar Master Ernesto Perez-Carrillo in his award-winning factory in the Dominican Republic. Perez-Carrillo and Michael Giannini, General Manager at Ventura Cigar, have a unique friendship which spans over the last 20 years, crossing paths at different points in their career journeys. Archetype Chapter 3 is a celebration that marks their 3rd cigar collaboration, and the beginning of a new phase in the Archetype story, and in their story as icons in the cigar industry. Attendees of IPCPR will be among the first to try the new Archetype Chapter 3 blends and bring them into their store’s inventory.

Inspired by the work of psychologist Dr. Carl Jung and mythographer Joseph Campbell, Archetype Cigars herald the Hero’s Journey, a common storytelling arc that has been shared across cultures, space and time.

Chapter 3’s Sacred Scales, marks the inflection point in this journey, beginning the hero’s return to the real world from the imaginary. This full-bodied, full-flavored cigar offers a rich, signature Ernesto Perez-Carrillo smoking experience, featuring a San Andres Maduro wrapper from Mexico, an Ecuadorian binder, and filler tobaccos from Nicaragua. Sacred Scales will be available in a 5 x 50 Robusto, 6 x 52 Toro, and 6 x 60 Gordo.

Dawn of Destiny represents the hero’s return to reality as it travels across the threshold of flavor. A medium-full-bodied blend, this Perez-Carrillo-crafted cigar features a smooth wrapper from Ecuador, which surrounds a binder and filler tobaccos from Nicaragua. Dawn of Destiny will be available in a 5 x 50 Robusto, 6 x 52 Toro, and 6 x 60 Gordo.

“Ernesto Perez-Carrillo is one-of-a-kind,” says Michael Giannini, General Manager for Ventura Cigars. “He and I go way back. We are champions of each other’s work in the cigar industry, and creative collaborators at points along the way. It made sense for us to team up and begin this new chapter of Archetype, forging a new path in its story, and celebrating a new phase in our careers. Ernesto’s a master crafter, as a creator of blends that treat the cigar smoker to an evolving flavor experience. Chapter 3 is going to be an exciting one for all of us- I just know it.”

The overarching Archetype experience ventures through the top-rated cigars Dreamstate, Sage Advice, Strange Passage, Initiation, and Axis Mundi. And in Fall 2018, the Archetype Mini-Series added a 3-cigar side quest with Crystals, Curses, and Cloaks.

For more information about Archetype Cigars, or any other cigars in the Ventura Cigar Company Portfolio, please visit venturacigar.com.